Impulse purchases are purchases that are made without planning or a lot of thought. They could be everything from a candy bar in the checkout line to a new car because a neighbor bought one. No matter what kinds of items are purchased, though, Ombori Grid can help your business determine which shoppers might be more likely to buy impulsively, and what items they could be interested in. Then you can create signs, lower prices, or otherwise adjust what your company is doing in order to bring in more customers and get them to make more impulse purchases. That can improve your bottom line, and also keep customers happier, as well.
Why Are Impulse Purchases Important?
Every year, people spend thousands of dollars on unplanned purchases. Some people are more likely to do that than others, though, and the key is to find the people who make more impulsive purchases. When you target them, you’re more likely to have people buy more from you, and potentially buy more frequently, also. Ombori Grid makes it easy for you to track those kinds of purchases, and to then use retail analytics to discover the ways to expand on that value for your business, so you can make more.
Customers who are able to feel and see a product are going to be more likely to buy that product. They get the idea of what kind of quality it offers, and they can see the size, the color, and other attributes. By tracking how many people buy the item, where it’s located in the store, the demographics of the shoppers, and more, Ombori Grid can help your business focus on advertising, product placement, and other ways of showcasing what a great value a particular product is, so there will be more impulse buys of that product.
Where Are The Impulse Buyers?
Most people who buy impulsively are younger shoppers, and more of them are women. However, men who buy impulsively tend to spend more on their purchases, and older shoppers may also have more disposable income for larger impulse purchases. That means there are plenty of ways to use Ombori Grid to get information about the shoppers who are buying impulse products, depending on the kind of business you have and the products and services you offer. Sometimes services can be impulse buys, too, if you add them onto another service or a product that can use set-up or assembly.
How Can Ombori Grid Help?
With Ombori Grid, you can devote your time to discovering how to make impulse purchases even better for consumers and for your business. You’ll benefit from the increased revenue, and customers will enjoy the purchases they’re making, especially if they’re shopping as a form of entertainment. The easier it is for customers to buy something impulsively, the more likely it is that they’ll make that purchase and add to your company’s revenue. But understanding their behavior and adjusting accordingly is one of the best ways to keep them happy while also growing your business.
