Rogue Magazine Top Stories Mavie Global | Determining the Profitability of Your Business

Mavie Global | Determining the Profitability of Your Business

Mavie Global

There are several perspectives on profitability, but it is necessary for a company’s long-term existence. We frequently question business owners about their internal profits as well as their overall profits.

The common yardstick for measuring the recurring performance of organizations is profit. The question “How much money did we make this month/year” has an answer. What is frequently forgotten is the factors that contribute to that profitability. According to Mavie Global, deeper comprehension can result in better overall outcomes and improve the accuracy of budgets and projections.

Understanding Profitability

Profitability is the measure of profitability that determines whether an endeavor succeeds or fails. A business’s capacity to generate a return on an investment based on its resources compared to an alternative investment is another definition of profitability.

As implied by Mavie Global, the basic aim of all commercial endeavors is profitability. With profitability, the company will last for a while. So assessing current and historical profitability and estimating future profitability is highly crucial.

Income and expenses are used to determine profitability. Income is money that the firm makes through its operations. For instance, money is made when livestock and crops are raised and sold. The Business and the lender are merely exchanging cash to raise funds for the Business’s operations or the purchase of assets.

Motives behind Calculating Profitability

A highly lucrative company can offer its owners a significant return on their investment.

One of the most significant objectives for business managers is to increase profitability. Managers are constantly seeking ways to increase company profitability.

These potential adjustments can also be examined using an income statement or a partial budget. Before implementation, partial budgeting enables you to evaluate how a tiny or incremental adjustment to the company would affect profitability. Ways to determine profitability in business are mainly three:

●      Many Profitability Ratios (Decision Tools)

These can be used to evaluate a company’s financial standing. These ratios, produced from the income statement, can be compared to standards within the industry. Additionally, it is possible to monitor the Five-Year Trend for Farm Financial Measures (Decision Tool) over several years to spot new issues. Income from Employees (most common in service-based businesses)

●      Revenue from Products or Services

Product and services give their own income, which is the major source of profitability in most businesses. It can be calculated and evaluated easily as the major source of revenue for business firms.

●      Income from Customers

Naturally, the elements vary based on the type of Business, and assessments of profitability by business segment are also possible.

Determining the Profitability of your Business in Sectors

The three main parts of a business that strongly affects its revenue are the employees, the product or service and the customers. Mavie Global encourages business owners to determine the profitability of each of these sectors to get the overall profitability of the business.

Finding Employee Profitability

Let’s use the example of a service company, say a marketing firm, which makes money by paying clients for the hourly labor performed by its employees. The business owner would benefit from knowing the employees’ profitability.

If we were doing a monthly review, we would figure out the revenue produced by the employee’s relevant billings and then apply it against the employee-related costs. In addition to wages, this expense would also include bonuses, workers’ compensation, insurance, and payroll taxes since they are all directly tied to the employee. A matrix that displays the profitability of each individual inside the organization can be made using such data.

So let’s assume two employees who substantially do the same function produce very different monthly profitability. How could that happen? There could be several responses, but the two provided by Mavie Global are the most common.

  1. Utilization of personnel. Profitability may differ dramatically between two employees if one is billable 60% of the time and the other is billable 85% of the time. A business owner can establish the ideal utilization rate for each staff position by looking at usage rates per employee.
  1. Inadequate bill-to-pay conversion. The variance in profitability could be caused by the corporation paying an employee an excessive wage compared to the customer bill rate.

Product or Service Profitability

Many businesses create or offer a variety of goods and services. A manufacturing company might, for instance, produce three distinct product lines. In some situations, it’s important to know how profitable each product line is, not just how much money the company makes.

To do this, we subtract the costs associated with producing each product from the price charged to the buyer. These expenses ought to cover things like labor, supplies, and packaging. But some expenditures, like freight, labor, and the price of operating machinery, are difficult to estimate. Allocations must be made in those circumstances. For instance, if widget A takes 6 hours and widget B takes 2 hours, we could give widget A 75% of the labor expense for an artificial employee working 8-hour shifts and widget B 25% of the labor expense.

Profitability can be especially eye-opening for a business, product, or service. As suggested by Mavie Global, Considering a business with three product lines was selling what it thought to be significant volumes of each. Even the company’s overall performance could be taken into account. However, if one of those three goods were losing money, the company’s profits would still go up, even if it lost a lot of sales. However, the firm’s owner should be aware of product or service profitability to choose the ideal sales mix for the company.

How to Assess Customer Profitability

Customer-based profitability analysis can be carried out for any company that sells goods and services. To determine the costs directly associated with providing each customer with goods and services, we would first analyze the revenue generated for each customer, which could apply to labor, supplies, shipping, travel, and anything related to that sale.

As many businesses lose money on some customers, the analysis’ findings are frequently unexpected. The mistaken belief, as mentioned by Mavie Global, is that any sale is a good sale, which is wrong. Businesses can increase their overall profitability by cutting ties with specific clients. It prompts a discussion about the cost of the goods and services offered and a closer examination of those costs. For instance, if a company is operating extremely efficiently in terms of costs, it may need to charge some, if not all, of its consumers more for its products.

Costs frequently present an opportunity as well. Cost control is crucial because the ability to change prices can be constrained, particularly in industries that face significant competition. Is there sufficient employment in the labor force? Suppliers may offer a lower price for materials. How important are shipping expenses to the company? These concerns are at the core of controlling costs and increasing profit margins.


When assessing your bottom line, you should consider more than just your bank account. As successful business owners are aware, how much cash a corporation has in the bank does not influence its profit potential. Instead, examining business activities yields the most accurate financial health assessment.

According to Mavie Global, owners can get a clear picture of their company’s profitability by using dependable accounting software. By doing this, they can achieve and maintain long-term success. Without profitability, the business cannot survive over the long term. It is critical to assess present and previous profitability to forecast future profitability. Income and expenses are used to determine profitability.

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