There are few things as important for a brand today as the online presence they cultivate. This can come in the form of a website, digital advertising, and of course through their loyalty rewards apps. Restaurants in particular are challenged to set themselves apart in the digital landscape.
In a world where DoorDash, Postmates, and other delivery services are so popular, why use an app? The answer that the top restaurant apps are providing is simple. Rewards. Chick-fil-a, McDonalds, Dominos, and Chipotle all feature a reward system of some variety.
Currently Chick-fil-a is the top rated restaurant app, and it’s easy to see why. The point system the app provides makes it a necessity for anyone looking for a good deal.
Yet that isn’t to say that all top apps simply offer free food with enough use. The Wingstop app, the second most highly rated App Store restaurant app, has very minimal reward options. Instead it’s popularity relies on a solid interface, reliable delivery, and consistent options.
These two factors together then are what makes an app truly exceptional. Restaurants continue to struggle today, with endless competition all around. The answer for any business big enough to have an app is clear though. Make it consistent, make it usable, and offer rewards that make it unavoidable. This is what will keep people coming back in an oversaturated, digital world.
