As nice as it might be to believe that starting a business alone is enough to attract and retain customers, unfortunately, it’s not the case. You’ll need to put in a consistent effort and reliable marketing strategy to ensure that you not only bring in customers but that you continue to bring them in.
However, marketing your business in 2022 is not the same as it was twenty years ago or even five years ago. There are constantly emerging ways to get the word out about your business and it helps to stay up to date with the latest methods while still staying familiar with the tried and true methods. To help keep you up to speed, here are some of the best ways to market your business in 2022.
There’s no doubt that digital advertising is paramount these days, however, there’s still plenty to be said for advertising your business the old-school way. Sending direct mail advertisements is still an effective way to make sure that people know about your business. Statistics show that direct mail advertising can significantly drive your sales, particularly when you’re trying to reach a target audience that may not be seeing your online marketing.
If your target audience is over a certain age and less likely to be present on social media for example, then direct mail may be one of the best choices to get the word out about what you’re trying to sell. It can also be a great way to send out coupons or attractive deals that people are more likely to react to when it’s in paper form.
Pay-per-click ads are still one of the largest growing forms of advertising and show no sign of slowing down. Whether your business is on the smaller or larger end, running an online campaign to reach your target audience can be one of the best moves you make to attract new clients. Whether you choose to post a pay-per-click ad on a popular blog, or run a campaign on Facebook, there are many different ways to get people’s attention through search ads.
Even though email may seem old school these days, it’s still a ubiquitous form of communication. Regardless of who you are, where you work, or where you live, chances are in 2022 you probably have an email account. Therefore, sending out a weekly newsletter or marketing email is a fantastic way to stay top of mind.
A great place to start is with the network that you already have. Create an email list based off of your current community and start branching out from there. It’s all a numbers game —the bigger your email list is, the more opportunity you have to reach a greater number of leads.
More and more businesses are working with influencers as a way to tap into their ideal audience. Nowadays, some of the top influencers are just as convincing to buyers as an A-list celebrity. If you can manage to pair up with the right Instagram account, you could see a significant return on your investment.