The supplement industry is a massive, growing business that needs more attention. 55% to 60% of consumers around the world take vitamins and supplements on a daily basis with that number increasing every year. In the US, every demographic, regardless of location, age, or gender, is seeing huge supplement and vitamin intake. Some groups have more than 80% taking vitamins and supplements. Products such as herbals and botanicals, sports nutrition supplements, specialty supplements, and weight management supplements have all seen especially large usage in just the last 12 months.
The development of commercial supplements is now pioneered by field experts. Some of these experts who are shaping this booming industry include Dr. Uma Naidoo, director of nutritional and lifestyle psychiatry at Massachusetts General Hospital and Dr. Banafsheh Bayati, one of the founders of the first and only vitamin company focused on reproductive life cycles. New scientific backing for vitamins is increasing confidence, with vitamins being tied to improving physiological, cognitive, and functional outcomes. New ingredients and new blends from new companies is driving even more growth in an already booming and thriving industry.
Learn more about the ins and outs of the supplements industry as it continues to grow and develop here: